International Journal of Retail & Distribution Management: Volume 48 Issue 5

The impact of experiential augmented reality applications on fashion purchase intention

Anna Watson, Bethan Alexander, Leyla Salavati

Utilizing the stimulus-organism-response model, the purpose of this paper is to examine the effects of augmented reality (AR) (specifically augmentation) on consumers’ affective…

Embracing the organic way: is consumer preference the same for all brands?

Ritu Mehta, Sanket Agrawal

The growing market for organic products presents a tremendous opportunity for marketers to extend their existing brands. However, there is hardly any research that investigates…

Moderating effect of hedonism on store environment-impulse buying nexus

Hammad Bin Azam Hashmi, Chengli Shu, Syed Waqar Haider

Although the store environment-impulse buying nexus is well documented, the influence of consumer motivations on this nexus is still underexplored. Consequently, this paper aims…

Impact of self-service technologies in retail banking on cross-buying and word-of-mouth

Kaushik Mukerjee

The purpose of this research is to study the influence of self-service technologies (SST) on cross-buying and word-of-mouth. This study tests the direct impact of perceived…

Windows to the sold: verbo-visual multimodality in storefront windows

Erhard Lick, Angela Bargenda, Dhoha Trabelsi

The article seeks to enrich the body of research on store atmospherics by identifying how storefront window design impacts store entry decisions. An innovative multimodal design…

Assessing the moderating effect of subjective norm on luxury purchase intention: a study of Gen Y consumers in India

Sheetal Jain

Although Generation Y consumers contribute significantly to the luxury market, still there is a limited amount of research conducted to explain their luxury consumption behavior…