Table of contents
Using values and shopping styles to identify fashion apparel segments
Francisco J. Sarabia‐Sanchez, Maria D. De Juan Vigaray, Monali HotaThe purpose of this study is to segment consumers using personal values and to link the resulting typologies with shopping styles for the fashion apparel (FA) market.
4890
Marketing channel length in rural India: Influence of the external environment and rural retailer buyer behavior
Rajesh K. AithalThe aim of this paper is to understand the influence of the external environment and rural retailer purchase preference on the length of channels in rural areas in India.
3184
Effects of business environment on international retail operations: case study evidence from China
Wantao Yu, Ramakrishnan RamanathanThe purpose of this paper is to investigate the impacts of the business environment on operations strategy encompassed by competitive priorities in China's retail sector.
6817
Determinants of shopping experience: Exploring the mall shoppers of national capital region (NCR) of India
Harvinder Singh, Vinita SahayThis paper aims to explore the composition of “shopping experience” for shoppers in the metropolitan area of Delhi national capital region (Delhi NCR) in India..
3950
248
ISSN:
0959-0552e-ISSN:
1758-6690ISSN-L:
0959-0552Renamed from:
Retail and Distribution ManagementOnline date, start – end:
1990Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Neil Towers