International Journal of Retail & Distribution Management: Volume 26 Issue 8

Fashion brand preferences among young consumers

Margaret K. Hogg Margaret Bruce, Alexander J. Hill

Although there has been some research into young consumers, for instance their approaches to product categorization; their decision‐making strategies; and their role in family…

Private desires, public display: consumption, postmodernism and fashion’s “new man”

Helen Woodruffe‐Burton

This article sets out to explore the role of clothes as compensatory consumption in men’s lives from an experimental perspective, presenting preliminary findings from the current…

Camera observations of customer behaviour in fashion retailing: methodological propositions

Christopher A. Dodd Ian Clarke, Malcolm H. Kirkup

Attempts to construct consumer typologies are an enduring feature of retailing research and frequently centre on economic and demographic characteristics. Such research highlights…

More than just a name above the shop: a comparison of the branding strategies of two UK fashion retailers

Grete Birtwistle, Paul Freathy

UK fashion retailing is characterised by high levels of market concentration, centralisation and outlet standardisation. In the pursuit of market share, the multiple fashion…

Visual merchandising: a neglected area in UK fashion marketing?

Gaynor Lea‐Greenwood

This paper outlines recent research which demonstrates that the re‐naming of display as visual merchandising has led to centralisation and professionalism of the function…

Arts and crafts and the purists: two contrasting approaches to designing for the British fashion environment

Sally Stewart

This paper examines the British fashion retailer Jigsaw in its strategy of “individualising” its outlets in the highly competitive British high street environment. In order to…

Case study: Schuh ‐ Clothing for Feet on the WWW

Ruth Murphy

The purpose of this paper is to assess one fashion retailer’s use and implementation of a Web site. The article adopts a case study approach using Schuh, an established fashion…