International Journal of Wine Marketing: Volume 7 Issue 3

French Varietals Fight Back: The Revolution in the Vin de Pay d'Oc

Jeremy Lee Williams

There has been a revolution in the winemaking and marketing of the country wines of southern France in the Languedoc‐Roussillon — the Vins de Pays d'Oc. This revolution has been…

Locating Information Gaps in the Personal Selling of Wine

Mrs Genevieve N. Bond‐Mendel, Antonis C. Simintiras

This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It…

Promotional Competitions — A Winning Technique for Wine Marketing

Sue Peattie

Over the last thirty years, wine has taken an increasingly large share of the UK alcoholic drinks market with sales volume growing at a rate of 4.2% per annum. However, although…

New Product Development — The Alcoholic Soft Drink Market

Paul Davie

The development of marketing thinking has been stimulated by the pressures of competition. If growing competition for more mature and discriminating markets is a major trend for…