International Journal of Wine Marketing: Volume 17 Issue 1

Wine Business Management Practices to Promote Productivity and Profitability

Elizabeth C. Thach, Ms Thoraya Halhoul, Jay Robertson

What types of wine business practices have the most impact on employee productivity, leading to profitability? This qualitative study attempts to answer this question based on…

Attracting Entry Level Drinkers: Are Wine Coolers a Gateway to Wine Consumption?

Steven S. Cuellar, Aaron Lucey

One of the biggest obstacles facing wine producers today is attracting entry level drinkers. The wine industry has attempted to gain access to this market with a variety of fruit…

The Impact of Wine Tasting on Wine Purchases: Evidence from Napa, California

Foo Nin Ho, Mark Patrick Gallagher

The purpose of this project was to explore and identify factors that influence a consumer to purchase wine during an afternoon of product sampling (wine tasting). A panel of…

Drinking Sparkling Wine: An Exploratory Investigation

Stephen Charters

This research investigates wine drinkers' engagement with sparkling wine, including why they drink it, how they evaluate it, and certain country‐based preferences they have for…

Website Use in the Hawke's Bay Wine Region of New Zealand

Natalie Stevens, Edgar Burns

The Internet has been heralded as having the potential to completely revolutionise the way organisations conduct their business and cited as the most rapidly adopted medium of our…