International Journal of Wine Marketing: Volume 15 Issue 3
Table of contents
Comparative Economic Regulation of Viticultural Appellations: U.S. Practices and Italian Wine Law
David E.R. GayGovernment regulation affects “the economics of what's‐in‐a‐name” in the U.S.A. and Italy, as well as in other nations. The paper briefly explores some of the economic…
An Overview of a Successful Export Industry from Regional Australia
Rumintha Wichramasekera, Geoff BamberryAustralian wineries have shown a dynamism lacking in some other regional industries by successfully tapping into international markets. This paper provides an overview of…
US Wine Imports and Foreign Investment Opportunities
Carlos A. BenitoDemand for US wine imports, import planning process. Nerlovian adjustment model, short and long run elasticities, forecast The increase in wine imports, poses questions about a…
Consumer Self‐Confidence in Wine Purchases
Janeen E. Olsen, Karen J. Thompson, T.K. ClarkeWine marketers realise that to increase the overall size of the wine consuming population they must make wine more approachable and easier to understand. As it now stands, many…
Wine Brand Naming in China
Ian Wilson, Yuelu HuangIn international marketing the search for suitable brand names is complicated by a number of issues. One of these is the decision as to whether to standardize, localize, or use…