International Journal of Wine Marketing: Volume 10 Issue 2

The Marketing Strategies of Port Wine Companies

Luis Filipe Lages, Vivienne Shaw

Despite the universal recognition of port as one of the most traditional and famous fortified wines in the world, there has been little investigation into this product, in either…

Wine Tourism in New Zealand — Maybe The Industry Has Got It Right

Mike Beverland

The arguments for increased focus by vineyards on the development of wine tourism activities have received increased attention in the last five years. Wineries have often been…

The Attitude‐Behaviour Relationship and Usage Effect in the White Wine Market

Lucy Rink

This research evaluates attitude — behaviour relationships in the wine market by examining consumer attitudes towards six brands of white wine. This is done using a Likert style…

The Montana Wines — Seagrams Chateau Strategic Alliance

Mike Beverland

The US wine market is one of the most heavily regulated in the world with government regulation requiring exporters to go through a three tier distribution system. Coupled with…

Oenographile and the Layman

Peter Garrett

The study of wine labels can be a non vinous entry to the wine world. There was self labelling of vats before 3000BC — followed by that of smaller vessels, and later, corks. Paper…