International Journal of Wine Marketing: Volume 10 Issue 1

Some Characteristics of Wine Innovators

Ronald E. Goldsmith

This article reports the findings from a survey on wine use and related consumer characteristics from 271 adult US consumers. A valid and reliable self‐report scale was used to…

Forecasting in the Wine Industry: An Exploratory Study

Sigrun Steinhagen, Jenny Darroch, Bill Bailey

The wine industry is typical of many other horticultural industries in that it faces tremendous uncertainty, due to long lag phases between the initial planting, harvesting…

Consumer Preferences for Wine Attributes in Different Retail Stores: A Conjoint Approach

Mercedes Sánchez, José Maria Gil

Conjoint analysis has become an increasingly popular approach to estimate the benefits derived from the attributes of a product. This decompositional method provides information…

New Product Adoption Processes of UK Retailers in the Wines and Spirits Product Field

Michael Howley, Hayley Myers

This article describes a study which is being undertaken by the authors of the adoption processes used by UK retailers in the case of new wine and spirit products. Following a…

The First Australian Wine Tourism Conference: Leeuwin Estate, Margaret River, Western Australia, 3–5 May 1998

Jetske van Westering

On the initiative of Professor Ross Dowling (Edith Cowan University, W. Australia) and in cooperation with the Western Australian Tourism Commission and the Augusta‐Margaret River…