Asia Pacific International Journal of Marketing: Volume 4 Issue 2
Table of contents
Section 1: Marketing, Europe and International Business
This section examines cultural influences on product development, the relationship between organizational characteristics and export performance, marketing development and…
Section 2: Marketing Strategy
BS 5750 accreditation for marketing quality, supplementing the 4Ps, the role of marketing in the innovation process branding in Japan, marketing mature products and industrial…
Section 3: Supply Chain Management
Looks at distribution effectiveness, contrasts approaches to supply chain management in the UK, USA and Europe, considers the importance of supplier development, shows how to…
Section 4: Product Management
In this section we consider the validity of brand building, the problems of broadening product ranges, buyer/producer cooperation during product innovation, and generating and…
Section 5: Services Marketing
Creating a customer‐centred culture, innovation in financial services, the Scandinavian contribution to service management and quality, and distinguishing product and service are…
Section 6: Marketing in the Public Sector
Issues such as quality in health care, TQM in tertiary education, marketing in local government and EDI in hospital supply services are addressed in this section.
Section 7: Marketing & IT
This section looks at telemarketing the financial services industry data model, the impact of IT on logistics marketing in an information‐intensive environment, and the importance…