Journal of Business & Industrial Marketing: Volume 6 Issue 1/2
Table of contents
Uncertain about Uncertainty: Some Observations on Probability and Decision Making
Charles J. ShelleySets out the simple structure of a decision dilemma. Shows how toevaluate the possible scenarios that could be encountered. Discusses therole of probability and shows how to…
The Need for Market Research in Executive Decision Making
Joel Raphael, I. Robert ParketDiscusses executive decision making and the importance of thebroader use of market research throughout the management ranks. Looks atthe opportunities and constraints between…
Remarketing: Commercialization of Remanufacturing Technology
Diane M. McConocha, Thomas W. SpehCreates a framework for evaluating the marketing strategydimensions of remanufacturing. Discusses resource recapture and howdiffusion theory may be applied to the adoption of…
Obstacles to Soviet‐American Joint Ventures
Michael KublinSurveys the various challenges involved in establishing a jointventure in the Soviet Union. Discusses the Soviet joint venture law 1987which allows a foreign company to take an…
Buyer and Seller Psychographics in Industrial Purchase Decisions
Seymour H FineExplores the rationale and a method for psychographic segmentationof industrial marketers generally and in particular those performing thebuying and selling functions. Discusses…
ISSN:
0885-8624e-ISSN:
2052-1189ISSN-L:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Michael Ehret
- Antonella La Rocca
- Roberto Mora Cortez