Journal of Business & Industrial Marketing: Volume 39 Issue 8

Pandemic-driven business model sustainability: a review

Denis Klimanov, Olga Tretyak

This paper aims to review and summarize the findings of research dedicated to studying the process of building sustainable business models (BM) triggered by development of…

Adopting relationship trust and influence strategy to enhance green customer integration: a social exchange theory perspective

Cong Zhou, Weili Xia, Taiwen Feng

This study aims to explore how relationship trust and different types of influence strategy (i.e., non-coercive and coercive influence strategy) impact green customer integration…

Toward an understanding of the personal traits needed in a digital selling environment

Karen M. Peesker, Lynette J. Ryals, Peter D. Kerr

The digital transformation is dramatically changing the business-to-business (B2B) sales environment, challenging long-standing views regarding the critical competencies required…

Measuring supply chain finance: a study of scale development and validation in the emerging market context

Zulqurnain Ali

Financing remains a serious concern for firms and is considered the main hurdle in the growth and development of small and medium enterprises (SMEs). Recently, a new stream of…

Rich alone or rich together: the impact of value proposition innovation on the product–place co-branding value

Rong Zhu, Yaoyao Fu, Ao Wen, Jiaxin Zhao

This study aims to examine an emerging product–place co-branding marketing practice in China’s rural areas. The role of this practice in inclusive development is analyzed from the…

When friends are near foes: governing nonequity alliances with steering committees

Chiung-Hui Tseng, Nguyen Thi Kim Lien

Indirect knowledge leakage to rivals located near alliance partners represents a significant risk that has received limited scholarly attention. Hence, the question of how to…

Building supply chain resilience through industry 4.0 base technologies: role of supply chain visibility and environmental dynamism

Nikunj Kumar Jain, Kaustov Chakraborty, Piyush Choudhary

The purpose of this study is to develop a conceptual framework to understand how industry 4.0 technologies can help firms building supply chain resilience (SCR). With the…

Supply chain driven herding behavior during COVID-19: evidence of interdependence from India

Adnan Khan, Rohit Sindhwani, Mohd Atif, Ashish Varma

This study aims to test the market anomaly of herding behavior driven by the response to supply chain disruptions in extreme market conditions such as those observed during…

How to make you more central? The role of guanxi and interaction

Naiding Yang, Yan Wang, Mingzhen Zhang, Chunxiao Xie

Many studies have investigated dynamic positions and their importance, but there is less attention paid to how to enter more central positions. Interorganizational relationships…

The effect of social disruption on the use of technologies to digitize B2B processes and its impact on corporate performance

Rocío Rodríguez, Nils Høgevold, Francisco-Jose Molina-Castillo, Goran Svensson

This paper aims to examine the effect of social disruption on the use of technologies for digitizing business-to-business (B2B) processes. The aim is to assess how digitalization…

The impact of IT use on supply chain coordination: the moderating role of environmental uncertainty

Lu Yang, Baofeng Huo, Yuxiao Ye

This study aims to empirically test the direct effects of three types of information technology (IT) use on three dimensions of supply chain coordination (SCC). It further…

Sustainable recycling management: configuration of risk factors and resilience strategies

Eijaz Ahmed Khan, Md. Maruf Hossan Chowdhury, H.M. Kamrul Hassan, A.K.M. Shakil Mahmud, Mohammad Shamsuddoha

Recycling is associated with positive social and environmental impact, but previous studies have overlooked the cost of recycling operations. Based on the dynamic capability view…