Journal of Business & Industrial Marketing: Volume 39 Issue 5
Table of contents
Exploring new product development team problem-solving creativity in the base of the pyramid B2B firms
Hailu Getnet, Aron O’Cass, Vida Siahtiri, Hormoz AhmadiThis study aims to investigate the role of team problem-solving creativity in new product development (NPD) in the bottom-of-the-pyramid (BoP) in business-to-business firms. This…
Segmenting the customers of system delivery projects based on data heterogeneity
Matti Haverila, Kai Christian Haverila, Caitlin McLaughlinThis paper aims to examine project management segments based on customer satisfaction drivers and loyalty rather than traditional demographic or behavioural variables.
How much customer collaboration is too much? Implications for user entrepreneurship and product performance
Saurabh Srivastava, Pramod Iyer, Arezoo Davari, Wallace A. Williams Jr., Perry L. ParkeResearch in the business-to-business (B2B) and user entrepreneurship literature agrees that “user-driven” perspectives allow entrepreneurs to develop innovative products superior…
Commitment, trust, relative dependence, and customer loyalty in the B2B setting: the role of customer satisfaction
Emmanuel Arthur, George Cudjoe Agbemabiese, George Kofi Amoako, Patrick Amfo AnimThis study aims to explore the role customer satisfaction play in mediating the nexus between commitment, trust, relative dependence and customer loyalty from an emerging market…
Customer equity drivers and repurchase intent among B2B customers: the moderating role of perceived switching cost
Vibhava Srivastava, Deva Rangarajan, Vishag BadrinarayananThis study aims to investigate the role of three customer equity drivers on customer repurchase intent in business-to-business (B2B) markets. It also explores the interconnected…
The interplay between sales and marketing expenditures: an econometric approach in the B2B market
Mehir Baidya, Bipasha MaityManagers engage in marketing efforts to boost sales and in setting marketing budgets based on current or historical sales. Past studies have overlooked the reciprocal relationship…
The impact of boundary conditions on the relationship between value creation and value appropriation in buyer-supplier relationships
Ming-Chang Huang, Ting-Chuan Lin, Ping-Hsin Lin, Ya-Ping Chiu, Chi-Hung ChungThis study aims to investigate whether higher value creation leads to higher value appropriation and to identify the boundary conditions in a buyer–supplier relationship that can…
Buying centers and emerging developments: the SME perspective
Silvio Cardinali, Piyush Sharma, Elena Cedrola, Marta Giovannetti, Kishore Gopalakrishna PillaiThis paper aims to explore the challenges and opportunities faced by buying centers in small and medium enterprises (SME) manufacturing companies in view of recent technological…
Exploring collaborative innovation evolution of China’s energy conservation and environmental protection industry: a social network analysis based on patents
Weiwei Liu, Yuqi Guo, Kexin BiEnergy conservation and environmental protection industry (ECEPI) is a strategic choice to promote energy conservation and emission reduction, develop green economy and circular…
Towards a theoretical framework of co-development in supply chains: role of platform affordances and supply chain relationship capital
Ying Chen, Hing Kai Chan, Zhao CaiUsing perspectives from the technology affordance and social capital theories, this study aims to unpack the process through which platform-enabled co-development unfolds in…
Prioritizing the antecedents of employer branding using fuzzy AHP: an extent analysis approach
Avinash Chopra, Gokulananda Patel, Chandan Kumar SahooOne of the most decisive objectives of human resource management (HRM), essential for business performance, is to attract, maintain and engage a qualified workforce. This study…
Information sharing format preferences under different supply chain power structures
Haining Sun, Jianhu CaiThis paper aims to study the preferences of the supply chain (SC) members on various power structures under demand information asymmetry considering competing retailers.
Culture uncovered: B2B salesforce job reviews as windows into corporate values
Joey Lam, Michael S. Mulvey, Karen Robson, Leyland PittThis study aims to help uncover corporate culture and values to attract and retain talent by understanding job reviews written by business-to-business (B2B) salespeople.
Transparency and trust in cargo claims: microenterprises selling internationally on a peer-to-peer platform
Ferhat Caliskan, Yavuz Idug, David M. Gligor, Hasan Uvet, Saban Adana, Hasan Celik, Sedat CevikparmakThe purpose of this study is to determine the factors that impact the trust of microenterprises in online selling platforms and cargo carriers and examine the consequences of a…
ISSN:
0885-8624e-ISSN:
2052-1189ISSN-L:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Michael Ehret
- Antonella La Rocca
- Roberto Mora Cortez