Journal of Business & Industrial Marketing: Volume 39 Issue 12

Impact of supply chain finance on the business risk of core enterprises: evidence from China

Zhenjun Zhao, Wenkai Lei

This study aims to explore the relationship between supply chain financing (SCF) and the business risks of core enterprises, the economic value of SCF for core enterprises and the…

Material flow cost accounting for aluminum gravity die casting in electrical products manufacturing

Chetanraj D.B., Senthil Kumar J.P.

This study aims to determine the best way to apply material flow cost accounting (MFCA) in an SME environment with the goal of visualizing negative product cost during the…

Influences of collaborative culture and knowledge management on product and process innovation: the moderating role of information technology utilization

Phong Ba Le, Sy Van Ha

The purpose of this study is to investigate the influence of collaborative culture on product and process innovation via mediating role of knowledge management and moderating role…

Efficiency-centered vs novelty-centered: unpacking the impact of business model design on services in manufacturing firms

Yuntao Wu, Along Liu, Jibao Gu

How does business model design play a role in enabling manufacturing firms’ services? This study aims to investigate the impact of two distinct types of business model design…

Toward a sustainable future: integrating circular economy in the digitally advanced supply chain

Koppiahraj Karuppiah, Naveen Virmani, Rahul Sindhwani

Stringent environmental regulations and the need for a robust supply chain (SC) network have necessitated organizations to adopt circular economy (CE) practices. With proven…

Studying the role of corporate social responsibility, green HRM and green innovation to improve green performance of SMEs

Tamoor Azam, Khalid Jamil

The purpose of this study is to find out the relationship between the corporate social responsibility (CSR) and green performance (GP) of Pakistani manufacturing SMEs. This study…

Network power and firm innovation: the moderating roles of power distance and procedural justice

Naiding Yang, Xianglin Zhu, Mingzhen Zhang, Yu Wang

This study aims to investigate the influence of network power on exploratory and exploitative innovation and examines the moderating effects of power distance and procedural…

The effect of standardized advertising, managerial ties and born global orientation on export performance

Henry F.L. Chung, Mia Hsiao-Wen Ho

Given the contradictory findings of standardization/adaptation of marketing strategy in explaining export performance in the extant research, this study aims to examine the…

Not all communication styles are created equal: the differing effects of communicating the family business brand’s roots and virtues

Narjess Aloui, Imen Sdiri, Walid Chaouali, Mohamed Mousa, Nicholas Patrick Danks

This study aims to examine the impact of communication style focusing on the family business brand’s roots and virtues on inferences of manipulative intent and willingness to pay…

Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies

Debadrita Panda, Sachin Kumar Raut, Sudhir Rana, Mad Nasir Shamsudin

The study identifies barriers all stakeholders face in the returns management process. The pressing issue of online product returns significantly erodes the net profit margins…

Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking

Tanusree Dutta, Subhadip Roy, Soumya Sarkar, Sudipa Nag

This study aims to investigate the nuances of celebrity spokesperson effectiveness in business-to-business (B2B) advertising. Specifically, the study addresses the question of…

Exploring the dynamics of firm growth: the interplay of decision-making logic

Taraneh Farokhmanesh, Ali Davari, Vajihe Baghersad, Seyed Mojtaba Sajadi

This paper investigates how various emergent theoretical perspectives in entrepreneurship research, representing diverse decision-making logics, influence firm growth and…

Artificial intelligence advancements in procurement: transforming organizational buying behavior

Talai Osmonbekov, Wesley J. Johnston, Naveen Donthu

The purpose of the paper is to discuss the potential of AI to impact organizational buying behavior. Potential impacts on organizational communication, Organizational Buying…

How digital collaboration capability affects incremental and radical service innovation in manufacturing firms: the mediating role of organizational agility

Yao Zhang, Shengbin Hao

Despite a growing number of manufacturing firms actively collaborating with ecosystem members aiming for advanced service solutions, it remains unclear how digital collaboration…

Navigating global horizons: a review of export promotion and foreign market entry strategies for small and medium enterprises (SMEs)

Ritika Chopra, Seema Bhardwaj, Hasnan Baber, Olajide Idris Sanusi

This study aims to conduct a systematic review of the existing literature on export promotion and foreign market entry strategies for small and medium enterprises (SMEs).