Journal of Business & Industrial Marketing: Volume 38 Issue 13
Table of contents
An ICT-based start-up entering maritime logistics networks: facilitation of value cocreation patterns
Aysu Göçer, Ceren Altuntas Vural, Frida LindThis study aims to explore how a start-up entering maritime logistics networks (MLNs) in the container shipping industry integrates resources underlying value cocreation patterns…
Exploring the effects of SMEs’ platform-based digital connectivity on firm performance – the moderating role of environmental turbulence
Anni Rajala, Tuire Hautala-KankaanpääSmall- and medium-sized enterprises (SMEs) often operate in environments marked by high levels of turbulence. Such firms adopt digital technologies and platforms that provide…
Stakeholder contributions to commercialization and market creation of a radical innovation: bridging the micro- and macro levels
Anil Engez, Leena Aarikka-StenroosSuccessful commercialization is crucial to innovative firms, but further investigation is needed on how diverse stakeholders can contribute to the commercialization of a radical…
Word-of-mouth in business-to-business marketing: a systematic review and future research directions
Ryuta Ishii, Mai KikumoriThe purpose of this study is to review and analyze the status of word-of-mouth (WOM) research in the business-to-business (B2B) context and discuss and identify new possible…
Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services
Elina Lassila, Eija-Liisa Heikka, Satu NättiThe purpose of this study is to examine the role of interaction in supporting value co-creation during pre-purchase customer journey stages when selling professional B-to-B…
Quantum game perspective on green product optimal pricing under emission reduction cooperation of dual-channel supply chain
Yu-Chung ChangFrom the quantum game perspective, this paper aims to study a green product optimal pricing problem of the dual-channel supply chain under the cooperation of the retailer and…
The incompatibility of proactive market orientation and postponement strategy in product differentiation
Sho Yuki, Tomokazu KuboPrevious studies have found that a proactive market orientation (PMO) has a positive effect on product differentiation and innovation and that the effect is contingent on various…
Introducing smart services: requirements and interconnections in multi-actor cooperation
Khadijeh Momeni, Eija Vaittinen, Markus Jähi, Miia MartinsuoSmart services have gained attention both among academics and practitioners, but manufacturing firms struggle in getting their new smart services extensively adopted by customers…
A systematic review of customer behavior in business-to-business markets and agenda for future research
Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Pedro SoutoThe purpose of this paper is to offer a comprehensive overview of current research on customer behavior in the business-to-business (B2B) context and propose a research agenda for…
Critical factors for involvement in customers’ product development: an SME perspective
Filip Flankegård, Glenn Johansson, Anna GranlundThis paper aims to identify critical factors that influence small and medium-sized enterprise (SME) suppliers’ involvement in their customers’ product development and contrast…
Critical incidents and supplier satisfaction - investigating tipping points in a seller’s market
Kim Janssens, Cees J. Gelderman, Jordy PetersenThe main purpose of this research is exploring the tipping points for a radical shift in supplier (dis)satisfaction. This study identifies triggers and links them to consequences…
Network dynamics and action space
Lars-Erik Gadde, Håkan HåkanssonIn today’s business settings, most firms strive to closely integrate their resources and activities with those of their business partners. However, these linkages tend to create…
What drives the successful launch of IoT-related business models?
Christine Falkenreck, Grzegorz Leszczyński, Marek ZielińskiCustomer value perception of Internet of Things (IoT)-based services has not been studied in the context of a company’s readiness to adopt IoT technology. The purpose of this…
Identifying factors needed for business actor engagement in sustainable development goal (SDG) initiatives
Elena Anastasiadou, Jimmie Röndell, Magnus Berglind, Peter EkmanThis study aims to offer a mid-range theory conceptualization of factors central to understanding and facilitating business actor engagement (BAE). Reports on a study of real…
No concept is an island: conceptualising (in) the industrial network approach
Anna Dubois, Klas Hedvall, Viktoria SundquistThe purpose of this paper is to inquire into how conceptualising is done in the industrial network approach (INA).
A circular innovation strategy in a supply network context: evidence from the packaging industry
Chiara Luisa Cantu, Annalisa TunisiniThe research question is how can a company implement a circular innovation in a supply network context? Leveraging the main conceptual and interpretative models of the industrial…
Mastering customer lock-in by servitization innovation strategies of asset specificity
Wen-Hong Chiu, Zong-Jie Dai, Hui-Ru ChiThis study aims to explore how manufacturing firms master customer lock-in through value creation by servitization innovation strategies from the perspective of asset specificity.
ISSN:
0885-8624e-ISSN:
2052-1189ISSN-L:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Michael Ehret
- Antonella La Rocca
- Roberto Mora Cortez