Journal of Business & Industrial Marketing: Volume 37 Issue 8

Guest editorial: Industrial marketing in healthcare

Francesco Schiavone, Daniele Leone

B2B marketing strategies in healthcare management: intellectual structure and research trends

João J. Ferreira, Pedro M. Veiga, Cristina I. Fernandes, Sascha Kraus

This study aims to map out the ways in which the intellectual structure and research trends of scientific publications come together in business-to-business (B2B) marketing…

How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector

Francesco Paolone, Nicola Cucari, Jintao Wu, Riccardo Tiscini

This study aims to contribute to international doctrine by testing how environmental social governance (ESG) pillars can affect marketing performance in the pharmaceutical…

Institutionalizing value-based healthcare in a service system: a policy and document analysis over three decades

Olga Kokshagina, Joona Keränen

This study aims to explore the institutionalization of value-based healthcare (VBHC) in the public healthcare system in the state of Victoria, Australia.

Modeling the emergency health-care supply chains: responding to the COVID-19 pandemic

Md Kamal Hossain, Vikas Thakur, Sachin K. Mangla

Due to the rapid surge in the number of COVID-19 cases in India, the health-care supply chain (HCSC) disruptions and uncertainties have increased manifold posing severe challenges…

When co-creation pays off: the effect of co-creation on well-being, work performance and team resilience

Judith Partouche-Sebban, Saeedeh Rezaee Vessal, Fabian Bernhard

This study aims to explore the effect of value co-creation among health-care professionals and in a business-to-business (B2B) context on the involved individuals and the…

Nutritional information labels and health claims to promote healthy consumption

Asuncion Hernandez-Fernandez, Ines Kuster-Boluda, Natalia Vila-Lopez

Rates of diseases caused by poor diet have seen no reduction in recent years. In this scenario, nutritional information labels and health claims could play a decisive role in…

Envisioning the challenges of the pharmaceutical sector in the Indian health-care industry: a scenario analysis

Giuseppe Festa, Ashutosh Kolte, Maria Rosaria Carli, Matteo Rossi

This study aims to access, analyze and highlight opportunities and problems of the Indian pharmaceutical sector in the broader national health-care industry. The recent changes in…

Communicating customer value proposition in the French pharmaceutical industry. The case of OTC drugs

Sylvaine Castellano, Insaf Khelladi, Chiraz Aouina Mejri

This paper aims to investigate how pharmacies communicate their customer value proposition (CVP) in a complex and multiple-stakeholder setting. More specifically, from the…

Business to business (B2B) alliances in the healthcare industry: a review of research trends and pertinent issues

Arun Thirumalesh Madanaguli, Amandeep Dhir, Shalini Talwar, Gurmeet Singh, Octavio Escobar

This study aims to find, analyse and synthesise the body of literature on how different health-care businesses form business-to-business (B2B) alliances. By doing so, this study…

Industrial dynamics and economic growth in health-care context. Evidence from selected OECD countries

Song Ying, Daniele Leone, Antonella Francesca Cicchiello, Antonella Francesca Cicchiello, Amirreza Kazemikhasragh

The economic shock posed by the current COVID-19 outbreak brought out a worldwide public health emergency with a close relationship between the industrial marketing practices, the…

The market access of innovation in health care: insights from EC-funded research

Emanuele Lettieri, Laura Marone, Nicola Spezia, Ilenia Gheno, Cinzia Mambretti, Giuseppe Andreoni

This study aims to offer novel insights on how industrial marketing might contribute to bringing innovations to market in the peculiar case of health care. This study aims at…

Exploring success factors of marketing in private healthcare organizations: evidence from Lebanon

Unai Arzubiaga, Francesco Schiavone, Talal Ali Mohamad, Junsong Chen

The purpose of this study is to explore the marketing success factors of an international private healthcare company operating in Lebanon and examine how these factors evolve…