Journal of Business & Industrial Marketing: Volume 31 Issue 8

Guest editorial

Kaouther Kooli, Len Tiu Wright

Business models in the business-to-business and business-to-consumer worlds – what can each world learn from the other?

Ryan Neill Stott, Merlin Stone, Jane Fae

The purpose of this research is to identify how managers can apply the results of academic research into the concept of business models for creating and evaluating possible models…

The impact of social media on the B2B CMO

Mike Bernard

The commentary paper aims to delve into how social media are being used by chief marketing officers (CMOs) and shows that while many in business-to-customer have understood how to…

Marketing in B2B organisations: as it is; as it should be – a commentary for change

Malcolm McDonald

There are many challenges facing senior marketing people, and this commentary paper, based on the author’s consultancy experience, teaching expertise and observations of the…

Businesses and mobile social media capability

Elvira Bolat, Kaouther Kooli, Len Tiu Wright

Mobile social media (MSM), an interaction, exchange of information and creation of user-generated content, mediated by mobile devices, is becoming the locomotive that drives…

An analysis of business’ acceptance of internet banking: an integration of e-trust to the TAM

Kaouther Ben Mansour

The purpose of this research is to provide insights into the determinants of businesses’ internet banking acceptance. It attempts to address a research need for extending the…

Understanding the strain of inter-personal relationships on employees

Julie Robson, Yasmin Sekhon, Haomin Simon Ning

Using role theory, this paper aims to focus on business-to-business inter-personal relationships and the strain such relationships can have on the individual. How is this strain…

Better together? A hospitality case for umbrella branding

Kaouther Kooli, Huifen Cai, Xiaoyun Tang, Cornelia Beer, Len Tiu Wright

While the topic of “umbrella branding” strategies for manufacturers’ products in the business-to-business literature has received attention, much less has been written about…

Business Marketing Concepts and Cases

Len Tiu Wright, Rose Wright, Kaouther Kooli