Journal of Business & Industrial Marketing: Volume 30 Issue 7
Table of contents
Delivering sports events: the arena concept in sports from a network perspective
Bo Rundh, Patrik GottfridssonThe purpose of this paper is to investigate how the arena concept is used in sports marketing. The prevailing situation and the development of the arena concept require a…
Towards an exchange view of trade fairs
Wondwesen Tafesse, Kåre SkallerudThe purpose of this study is to integrate divergent discussions located within the marketing, economic geography and economic sociology literature about trade fairs and their…
Performance outcomes of behavioral attributes in buyer-supplier relationships
Sandra Simas Graca, James M. Barry, Patricia M. DoneyThe purpose of this paper is to explain the impact of relationship capital (trust and commitment) and the exchange climate (communication, conflict resolution and cooperation) on…
When do salespeople pursue and win deals? a two-stage model of sales opportunity outcomes
Rodrigo Guesalaga, Dimitri KapelianisThe purpose of this study is to develop and test a two-stage model of sales opportunity outcomes, and thus identify the factors that influence the likelihood of a salesperson…
Relational bonding strategies in the franchise industry: the moderating role of duration of the relationship
Yong-ki Lee, Sally Kim, Min-Seong Kim, Jae-Han Lee, Ki-Taek LimThis paper aims to examine the effect of different relational bonding strategies on franchisees’ perceptions of benefits. The duration of the relationship is framed as a moderator…
Resource complementarity, transformative capacity, and inbound open innovation
Hao-Chen Huang, Mei-Chi Lai, Wei-Wei HuangThis study aims to examine the potential impact of external complementary resources on inbound open innovation and whether transformative capacity acts as a mediator in the…
Toward the development of new product ideas: asymmetric effects of team cohesion on new product ideation
Tanawat Hirunyawipada, Audhesh K. Paswan, Charles Blankson– The purpose of this paper is to investigate asymmetric effects of team cohesion and team members’ relational qualification on the creativity of new product ideas.
Building long-term partnerships by certificate implementation: a social exchange theory perspective
Hsin Hsin Chang, Yao-Chuan Tsai, Shu-Hui Chen, Guei-Hua Huang, Ya Hui TsengThis purpose of this study is to apply social exchange theory (SET) to explain how social exchange behaviors, such as the exchange of knowledge, information and respect between…
Initiating service encounter-based innovation by word-of-business
Jan MattssonThis paper aims to set up a natural experiment as action research and to develop a framework of cognitive distance of informants to improve the initiation of service…
ISSN:
0885-8624e-ISSN:
2052-1189ISSN-L:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Michael Ehret
- Antonella La Rocca
- Roberto Mora Cortez