Journal of Business & Industrial Marketing: Volume 29 Issue 7/8

Managerial implications in solution business studies: analysis of type of relevance addressed

Risto Tapio Salminen, Minna Oinonen, Juha Haimala

The purpose of this paper is to gain knowledge on the character of managerial implications within business-to-business (B2B) marketing, in terms of type of relevance addressed in…

Good for science, but which implications for business? An analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012

Enrico Baraldi, Antonella La Rocca, Andrea Perna

This article aims to analyze a set of features in the managerial implications of the most-cited business-to-business (B2B) marketing articles which are related to their managerial…

Challenges for B2B research relevance: a top executive perspective:

Hannu Kuusela, Elina Närvänen, Hannu Saarijärvi, Mika Yrjölä

– The purpose of the article is to identify and analyze the challenges of business-to-business (B2B) research relevance from the point of view of top executives.

Improving relevance in B2B research: analysis and recommendations

Ross Brennan, Nektarios Tzempelikos, Jonathan Wilson

– The purpose of the study is to identify and discuss critical aspects of the academic/practitioner gap and suggest how to make marketing research more relevant.

Organizing mindfully for relevant process research on strategic change

Alain Guiette, Paul Matthyssens, Koen Vandenbempt

The purpose of this paper is organizing mindfully for relevant process research on strategic change. This essay arises from an increasing concern that our understanding of…

The theory/practice gap in B2B marketing: reflections and search for solutions

Evert Gummesson

– The purpose of this study was to suggest pragmatic ways of dealing with the business-to-business (B2B) theory/practice gap.

Conceptualizing for managerial relevance in B2B research: a grounded theory approach

Bengt Gustavsson, Lars-Johan Åge

This study aims to formulate recommendations for business-to-business (B2B) researchers, with the potential to increase the extent to which B2B research is relevant to managers…

How and why managers use conceptual devices in business-to-business research

Lars-Johan Åge

– This study aims to analyze how and why managers adopt and use business-to-business (B2B) research.

Think outside the box: managerial relevance and theoretical developments within B2B marketing

Cecilia Anna Cederlund

– This article aims to identify methodological openings and barriers for using managerial relevance as a method to further business to business (B2B) marketing theory.

Editorial

Lars-Johan Åge and Cecilia Anna Cederlund