Journal of Business & Industrial Marketing: Volume 28 Issue 8
Table of contents
Value in professional service relationships
Susan M.B. Schertzer, Clinton B. Schertzer, F. Robert DwyerBusiness to business (B2B) professional services depend on inter-firm cooperation for the co-creation of value. Such cooperation rarely happens overnight; it requires time for the…
Collaborative manufacturer-distributor relationships: the role of governance, information sharing and creativity
Rodolfo Vázquez-Casielles, Victor Iglesias, Concepción Varela-NeiraThis paper seeks to report the results of a study examining the effects of manufacturer-distributor relationships' governance structures (market governance, third-party…
Marketing of works as a source of the new hybrid offerings in widened marketing of goods, works and services
Sergiy Eugene PogodayevThe purpose of this paper is the justification of a new conception of the marketing of works. The paper supports this new conception of the marketing of goods, works, and services…
Customer perceptions of the value of new packaging technologies
Jenni HakolaThe purpose of this study is to examine the value formation and value perceptions of brand owners and retailers in the new digital packaging technology context. The focus of this…
The role of interfirm reciprocity norm and agent's conscientiousness in supply contract adjustment decision
Jin Li, Chanchai Tangpong, Kuo-Ting Hung, Tony R. JohnsThe purpose of this paper is to better understand the main effects of agent conscientiousness and reciprocity norm and the interaction effect of these two factors on contract…
Knowledge sharing and knowledge effectiveness: learning orientation and co-production in the contingency model of tacit knowledge
Li-Wei Wu, Jwu-Rong LinThis study focuses on the relationship between knowledge sharing and knowledge effectiveness. By learning orientation and co-production, this study demonstrates the indirect…
Towards a model of conscientious corporate brands: a Canadian study
David B. Hutchinson, Jang Singh, Göran Svensson, Tore MysenThis paper attempts to validate a conceptual model for conscientious corporate brands (CCB) by exploring environmental and climate change issues together with perceptions of the…
ISSN:
0885-8624e-ISSN:
2052-1189ISSN-L:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Michael Ehret
- Antonella La Rocca
- Roberto Mora Cortez