Journal of Business & Industrial Marketing: Volume 24 Issue 5/6

Do we really understand business marketing? Getting beyond the RM and BM matrimony

A large number of researchers and marketing textbooks see business marketing dominantly from the relationship marketing perspective. One can even talk about a “matrimony” of these…

B2B is not an island!

With B2B (business‐to‐business) and new developments in marketing as the springboard, this paper seeks to emphasize complexity and context in marketing systems, embracing both B2B…

Marketing as promise management: regaining customer management for marketing

In today's competitive markets where market offerings are far more complicated and customer interfaces are far broader than conventional marketing models assume, marketing has…

Customer relationships and the heterogeneity of firm performance

The purpose of this paper is to examine how, taking customer relationships as the unit of analysis, the heterogeneity of customer relationship performance influences the…

Toward a transcending conceptualization of relationship: a service‐dominant logic perspective

The purpose of this paper is to propose and elaborate on a service‐dominant‐logic‐based conceptualization of relationship that transcends traditional conceptualizations.

The moderating influence of client sophistication on relationships within business‐to‐business credence service markets

The purpose of this paper is to report on a study which aims to identify the characteristics and determinants of client sophistication within the UK corporate legal services…

Extending relationship value: observations from a case study of the Canadian structural wood products industry

The purpose of this paper is to present how the construct of relationship value (RV) has the potential to help suppliers understand how to create superior value in their customer…

Explaining scientific networking with b2b network theories: the cases from the EU and Russia

The purpose of this paper is to extend existing theories of b2b networks over non‐profit networks.

Food product traceability and supply network integration

The purpose of this paper is to develop a more precise conceptual understanding of the interplay between food product traceability and supply network integration.

The evolution of network positions in emerging and converging technologies

The purpose of this paper is to investigate how and why staying on the edge of emerging and converging technologies is significant for businesses to create the most vibrant…

Manufacturers' intention to extend the relationships with distributors

Today, it is becoming increasingly important for manufacturers to develop cooperative relationships with distributors and obtain customized distribution services. Previous…

Marketing relationships in Brazil: trends in value strategies and capabilities

The purpose of this paper is to examine the use of value strategies among international and national firms in Brazil by exploring the trends in value strategies for use in future…

Guest editorial

Reflections on the 1st Relationship Marketing Summit

Relationship marketing at the summit

“Relationship marketing” or is it “relationships in marketing”? New opportunities and constraints