Journal of Business & Industrial Marketing: Volume 23 Issue 1
Table of contents
The industrial/consumer marketing dichotomy revisited: a case of outdated justification?
Bernard Cova, Robert SalleThe purpose of this paper is to question again the relevance of the differences, which were first discussed over 20 years ago, between industrial marketing and consumer marketing…
The impact of a distributor's trust in a supplier and use of control mechanisms on relational value creation in marketing channels
Yi Liu, Lei Tao, Yuan Li, Adel I. El‐AnsaryThe purpose of this paper is to explore empirically how a distributor's trust in a supplier and its use of control mechanisms affect the values it gains from the relationship.
Suppliers' opportunity enactment through the development of valuable capabilities
Kristian Philipsen, Torben Damgaard, Rhona E. JohnsenThe purpose of this paper is to describe the development and application of a theoretical framework to examine the connections between different types of suppliers, their…
The effects of firm resources on trade show performance: how do trade show marketing processes matter?
Li Ling‐yeePrevious studies explored only the direct effect of industry, company and trade show strategy influence factors on trade show performance and left the intervening processes…
The moderating role of trust in manufacturer‐supplier relationships
Sungmin Ryu, Soonhong Min, Nobuhide ZushiThe purpose of this paper is to verify the moderating role of trust in the relationships between environmental uncertainty and a manufacturer's propensity for vertical control…
Users' adoption of e‐banking services: the Malaysian perspective
Wai‐Ching PoonThe purpose of this paper is to explore the determinants of users' adoption momentum of e‐banking in Malaysia.
Internet innovation for external relations in the Balearic hotel industry
Joan B. Garau Vadell, Francina Orfila‐SintesThe purpose of this paper is to unveil and discuss the importance of factors determining the internet innovation for external relations in the lodging industry. These external…
ISSN:
0885-8624e-ISSN:
2052-1189ISSN-L:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Michael Ehret
- Antonella La Rocca
- Roberto Mora Cortez