Journal of Business & Industrial Marketing: Volume 16 Issue 5
Subject:
Table of contents
Benchmarking service quality performance at business‐to‐business and business‐to‐consumer call centers
Alan Miciak, Mike DesmaraisService quality performance is benchmarked at business‐to‐business and business‐to‐consumer call centers. Differences between call center types are observed including…
5469
Market orientation development: a comparison of industrial vs consumer goods companies
Spiros P. Gounaris, George J. AvlonitisWhile significant empirical work exists around the conceptualization of the notion of market orientation (MO), as well as its relation to company performance, little empirical…
3659
Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?
Nicole E. Coviello, Roderick J. BrodieThe literature has traditionally argued that marketing in firms serving consumer markets is, and should be, different from that in firms serving business markets. This research…
13067
Executive and consumer decision processes: increasing useful sensemaking by identifying similarities and departures
Elizabeth J. Wilson, Arch G. WoodsideBoth marketing executives and consumers engage in a combination of automatic and strategic (i.e. controlled) thinking and doing processes when they become aware of…
2290
ISSN:
0885-8624e-ISSN:
2052-1189ISSN-L:
0885-8624Online date, start – end:
1986Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
IMP JournalEditors:
- Michael Ehret
- Antonella La Rocca
- Roberto Mora Cortez