Journal of Business & Industrial Marketing: Volume 16 Issue 1

Postmodern approaches in business‐to‐business marketing and marketing research

J. Tomás Gómez Arias, Laurentino Bello Acebrón

Most conventional research methodologies both in consumer and business‐to‐business marketing are modernist in nature, but their applicability in an increasingly postmodern…

The efficacy of power and influence strategies in a conventional channel: a Singapore perspective

Prem Shamdasani, Hean Tat Keh, Kenny Ter‐Sin Chan

In contrast to many studies that were conducted in a Western context, this study seeks to extend the understanding and empirical findings on power, dependence, and interfirm…

Product services: from a service supporting the product to a service supporting the client

Valérie Mathieu

Challenges the traditional perspective of product services in the business marketing literature. An original classification system is proposed that isolates and compares two types…

Analyzing the competitive advantages of Saudi Arabia with Porter’s model

Sajjad M. Jasimuddin

Saudi Arabia is one of the world’s wealthiest nations per capita and, through possession of a large share of the world’s oil resources, an economic power. However, oil continues…

Brand Asset Management: Driving Profitable Growth through Your Brands

Michael K. Rich