European Journal of Marketing: Volume 32 Issue 5/6

Commentary: Setting socially irresponsible marketing objectives: a comment on a “quality of life approach”

Morgan P. Miles, John B. White

This paper seeks to offer an alternative perspective to the quality of life (QOL) philosophy that has been embraced by the marketing discipline. It is proposed that firms which…

POSIT‐ively soft systems methodology for marketing

John Driver, Panos Louvieris

Soft systems methodology (SSM) is a procedure for achieving improvement in human activity systems which has been applied in a wide variety of practical instances. POSIT ‐ a…

An empirical examination of the role of “closeness” in industrial buyer‐seller relationships

Charles C. Nielson

Managers of marketing relationships are advised to get “close” to the customer. Some theoretical models of industrial buyer‐seller relationships incorporate notions such as…

A measure of trade centre position

Isabel P. Albaladejo‐Pina, Joaquin Aranda‐Gallego

The present paper focuses on market area delimitation as a measure of trade centre position. Because of the inadequacy of existing methods to locate the existence and the level of…

The effect of pretest method on error detection rates: Experimental evidence

Nina Reynolds, Adamantios Diamantopoulos

Although pretesting is an essential part of the questionnaire design process, the range of methodological work on pretesting issues is limited. The present paper concentrates on…

On the relationship between store image, store satisfaction and store loyalty

Josée Bloemer, Ko de Ruyter

In this article the relationship between store image, store satisfaction and store loyalty is examined. A distinction is made between true store loyalty and spurious store loyalty…

Marketing and competitive performance: an empirical study

Peter Doyle, Veronica Wong

Hypothesises that high performance companies have a defined mission which includes specification of their target markets and broad goals. Competitive advantage is founded on…

Enhancing the performance of marketing managers: Aligning strategy, structure and evaluation systems

Vlasis Stathakopoulos

This article examines the relationships among two types of strategy (defender and prospector), two types of evaluation systems (output‐oriented and behavior‐oriented), and one…

Expertise effects on prechoice decision processes and final outcomes: A protocol analysis

Hannu Kuusela, Mark T. Spence, Antti J. Kanto

The purpose of this study was to determine the effect of expertise on prechoice decision processes and final outcomes. By decomposing verbal protocols collected from 90…

Postmodern Marketing Two: : Telling Tales

Michael J. Thomas