A measure of trade centre position

Abstract

The present paper focuses on market area delimitation as a measure of trade centre position. Because of the inadequacy of existing methods to locate the existence and the level of store competition from a spatial perspective, our aim has been to develop a method which allows us to solve this problem. This method enables us to make an analysis of a store’s position in the region with regard to its competitors, both from a spatial perspective and from the perspective of customer type classification. The model is implemented by application to a set of retail stores in the city of Murcia for sales of fish and sea products.

Citation

Albaladejo‐Pina, I.P. and Aranda‐Gallego, J. (1998), "A measure of trade centre position", European Journal of Marketing, Vol. 32 No. 5/6, pp. 464-479. https://doi.org/10.1108/03090569810215858