European Journal of Marketing: Volume 28 Issue 11

Subject:

Table of contents

Assessing the Innovativeness of Organizations and its Antecedents: Project Innovstrat

George J. Avlonitis, Athanassios Kouremenos, Nicos Tzokas

Presents research which: introduces a new multidimensional concept ofthe innovativeness of organizations; develops an approach for itsmeasurement involving a cross‐section of…

2317

Speed to Global Markets: An Empirical Prediction of New Product Success in the Ethical Pharmaceutical Industry

Poh‐Lin Yeoh

Speed in new product introduction is a critical dimension of competitionfacing many firms in high‐tech industries. This is especially becomingmore evident with shorter…

2364

Organizational Buyers as Workers: The Key to Their Behaviour?

Alan Draper

Examines the behaviour of organizational buyers. Argues that this islargely the result of the intended and unintended consequences ofattempts by their organizational seniors to…

1186
Cover of European Journal of Marketing

ISSN:

0309-0566

e-ISSN:

1758-7123

ISSN-L:

0309-0566

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Prof. Greg Marshall