Assessing the Innovativeness of Organizations and its Antecedents: Project Innovstrat

Abstract

Presents research which: introduces a new multidimensional concept of the innovativeness of organizations; develops an approach for its measurement involving a cross‐section of innovations adopted by multiple organizations in multiple industries; identifies different economic, organizational/managerial, industry specific and governmental/legislation and infrastructure factors which influence the various dimensions of the innovativeness of organizations; and suggests how this alternative approach can be used for the better understanding of the concept of the innovativeness of organizations and its applied context within the marketing discipline.

Citation

Avlonitis, G.J., Kouremenos, A. and Tzokas, N. (1994), "Assessing the Innovativeness of Organizations and its Antecedents: Project Innovstrat", European Journal of Marketing, Vol. 28 No. 11, pp. 5-28. https://doi.org/10.1108/03090569410075812