International Journal of Bank Marketing: Volume 6 Issue 1

Increasing Competition between Banks and Life Assurance Companies: A Clash of Giants or a Non‐Event?

Terence Ashforth

Like many other Western Countries, Australia's post‐war financial system was tightly controlled by government regulation. In a few short years, however, following a government…

Eight Keys to Improving Customer Loyalty and Retention Through Direct Marketing

David S. Pottruck

It is often more profitable for banks to focus direct marketing efforts on retaining existing customers and cultivating their loyalty than to attempt to attract new customers. A…

Marketing Management in an Islamic Banking Environment: In Search of an Innovative Marketing Concept

Dale N. Shook, Salah S. Hassan

International banks are aggressively utilising the marketing concept in order to respond to an increasingly competitive industry. Banks in the Middle East, as in many developing…

An Empirical Study of Major Segmentation Issues in Retail Banking

Michel Laroche, Thomas Taylor

Some major segmentation issues in retail banking are examined. It is found that primary institutions are associated with frequency of visits and that it is usually a low…

An Objective Technique for Loan Officer Evaluation

John K. Ford, Thomas O. Stanley

Since most of the revenues of a bank are from interest on the loan portfolio, there is always considerable pressure to generate new loans. Certainly, the volume of new loans is an…

Customer Service in Vilamoura

Gordon Wills

Foreign exchange facilities for tourists in the tourist resort of Vilamoura in Portugal are examined. The structure and all facilities are there but not the service — queue…