International Journal of Bank Marketing: Volume 38 Issue 1

Drivers and outcomes of consumer engagement: Insights from mobile money usage in Ghana

Richard Glavee-Geo, Aijaz A. Shaikh, Heikki Karjaluoto, Robert Ebo Hinson

The purpose of this paper is to examine the drivers of consumer engagement and its consequences via the experiences of mobile money services’ users in Ghana and to discuss its…

The effects of risk appraisal and coping appraisal on the adoption intention of m-payment

Shih-Tse Wang

Although debit and credit cards are widely accepted, consumers still have significant concerns pertaining to the risk of the cards’ usage. Mobile payment (m-payment) acts as…

The effect of government regulations on continuance intention of in-store proximity mobile payment services

Surabhi Verma, Sushil S. Chaurasia, Som Sekhar Bhattacharyya

This study proposed and tested three comprehensive models of the usage intention of proximity mobile payment services after a government regulation, by integrating the theory of…

CSR marketing outcomes and branch managers’ perceptions of CSR

Miguel Angel Moliner, Diego Monferrer Tirado, Marta Estrada-Guillén

The purpose of this paper is to analyze the role of bank branch managers’ perceptions of corporate social responsibility (CSR) in CSR marketing outcomes.

Factors affecting intention to use e-banking in Jordan

Abdel Latef M. Anouze, Ahmed S. Alamro

Despite the wide availability of internet banking, levels of intention to use such facilities remain variable between countries. The purpose of this paper is to focus on e-banking…

The theory of planned behaviour and student banking in Australia

Mark Tucker, Christine Jubb, Chee Jin Yap

The purpose of this paper is to investigate the extent to which the three constructs associated with the theory of planned behaviour (TPB) can explain student banking intentions…

The moderating impact of gender on the acceptance of peer-to-peer mobile payment systems

Zoran Kalinić, Francisco J. Liébana-Cabanillas, Francisco Muñoz-Leiva, Veljko Marinković

The purpose of this paper is to determine the significant antecedents of peer-to-peer (P2P) m-payment acceptance and explore the moderating effects of gender on the influence of…

Corporate social responsibility: a pathway to sustainable competitive advantage?

Syed Shujaat Ali Shah, Zia Khan

The purpose of this paper is to investigate the impact of customers’ perceptions of corporate social responsibility (CSR) on affective and continuance commitment. It analyses the…

Service quality in a post-crisis context: emotional effects and behaviours

Manuel Idrovo Arguello, Diego Monferrer Tirado, Marta Estrada Guillén

The purpose of this paper is to analyse the influence of service quality dimensions as determinants of the emotional and relational behaviours experienced by the client in bank…

The opportunity and challenge of trust and decision-making uncertainty: Managing co-production in value co-creation

Li-Wei Wu, Chung-Yu Wang, Ellen Rouyer

Value has been conceptualized as the result of co-creation involving service firms and customers. Currently, however, little is known about why and how customers engage in value…

Design aesthetics as drivers of value in mobile banking: does customer happiness matter?

Walid Chaouali, Renaud Lunardo, Imene Ben Yahia, Dianne Cyr, Abdelfattah Triki

The purpose of this paper is to examine how customers derive value (functional, emotional, social and epistemic value) from the design aesthetics of mobile banking applications…

Drivers of continuance intention with mobile banking apps

Chayawan Poromatikul, Peter De Maeyer, Kannika Leelapanyalert, Simon Zaby

The purpose of this paper is to examine the drivers of continuance intention with mobile banking apps, in a Thai context. The secondary objective is to examine if there are…