International Journal of Bank Marketing: Volume 13 Issue 3

Mortgage‐pricing determinants : a comparative investigation of national, regional and local building societies

Arthur Meidan, Alan C. Chin

Presents the results of an empirical study that investigatescomparatively the mortgage‐pricing determinants of national, regionaland local building societies. Considers and…

Factors that determine the corporate image of South African banking institutions: an exploratory investigation

Cornelius H. Van Heerden, Gustav Puth

The view that a visually appealing corporate identity is the mostimportant contributor to a good corporate image is a myth. The processof corporate image formation is regulated by…

The effects of gender on the development of relationships between clients and financial advisers

Adrian Palmer, David Bejou

The advantage of relationship marketing strategies over discretetransactional activity is now widely recognized in banking and financialservices markets. This has triggered…

Executive forum: security aspects of retail financial services

Malcolm Hughes

Argues that branch security systems have to be designed to balancea number of often conflicting requirements since a totally secure branchcould be created, but it would be…