Strategic Direction: Volume 36 Issue 9

Subject:

Table of contents

Security as strategy: Utilizing online privacy to build customer loyalty

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

237

Maximizing the potential impact of competitive intelligence: Big data strategy lessons from Brazil’s private sector

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

401

Unlocking employee value by forming an open strategy: A case for loosening senior management's grip in favor of organizational democracy

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

466

Smart strategies for dealing with geopolitical disruption-driven supply chain uncertainty: Insights from pharmaceutical companies preparing for Brexit

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

798

Relying on frugality as a cornerstone of scalability: An exploration of frugal innovation strategy in emerging and developed markets

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

241

Dedicated followers of fashion retailing: Understanding the customer decision-making

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

334

Next level customer service: Understanding the benefits of customer-to-customer interactions

Reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies.

306

Reversing the viewpoint: Considering an organization from the outside-in

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Virtual versus physical: Looking at how platform type can affect organizational performance

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

112

An emotional high: Utilizing emotion-based decision-making to boost messaging impact in B2B sales

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

337

Investing in the edge: Gaining a competitive advantage through targeted investment in competitive pillars

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

132

How big data can enhance business strategies: Effective knowledge management is key

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

393

Corporate brand integrity during a crisis: Effective response strategies can help

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

303

User-generated online content and hospitality firms: Identifying appropriate response strategies

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

243
Cover of Strategic Direction

ISSN:

0258-0543

e-ISSN:

1758-8588

ISSN-L:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele