How big data can enhance business strategies: Effective knowledge management is key
ISSN: 0258-0543
Article publication date: 8 August 2020
Issue publication date: 20 August 2020
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
To date, big data has been largely deployed to enhance operational activities. Its effectiveness has inspired growing recognition of its potential in relation to different strategic areas that include supply chain, co-creation, planning and value creation.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2020), "How big data can enhance business strategies: Effective knowledge management is key", Strategic Direction, Vol. 36 No. 9, pp. 41-44. https://doi.org/10.1108/SD-07-2020-0133
Publisher
:Emerald Publishing Limited
Copyright © 2020, Emerald Publishing Limited