Strategic Direction: Volume 32 Issue 4

A family business perspective on emergence and potential of mass retail industry in India

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Keeping an eye on special interests: How entrepreneurship data can be skewed

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

MUJI’s way to build a global brand: integrating value communication into product and store development

The purpose of this paper is to clarify how to develop a global brand through examining the case of MUJI.

Fashion conscious or eco-conscious?: Consumers, sustainability and the fashion production process

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

When marketing mirrors jazz: creativity during the mature stage of a product’s life cycle

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Engaged employee or just hired help?: The message matters in going the extra mile

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Deloitte hits the sweet spot: Successful employee engagement through gamification

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Catch me if you can!: Creating competitive advantage

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Corporate social responsibility and firm risk: The varying effect of individual dimensions

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Innovation in an unclear world: Difficulties in playing the imitation game

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Push and pull factors for knowledge exchange: Understanding how business can get the most out of universities

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Going beyond the economic: A more comprehensive measure of competitiveness

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Competitive horizon