Catch me if you can! Creating competitive advantage
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Everyone involved in strategic management – in theory or in practice – knows about competitive advantage. Every company should have one, or at least be identifying and developing one. Unfortunately, like a lot of things that “everybody knows”, competitive advantage means different things to different people. Getting to a single, unambiguous definition of competitive advantage is harder than you might expect – and “I’ll know it when I see it” doesn’t really help anyone to run a successful company in the contemporary business environment.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
Keywords
Citation
(2016), "Catch me if you can! Creating competitive advantage", Strategic Direction, Vol. 32 No. 4, pp. 24-26. https://doi.org/10.1108/SD-01-2016-0005
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited