Strategic Direction: Volume 32 Issue 11

Facebook and your corporate reputation: Choosing the optimum social media strategy

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

How Real Madrid increases love for its brand: the importance of interactive communication

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

A new democracy for new media: challenges to traditional media and adapting to modern consumers

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Business strategists must mind one key language: Why managing that language is vital to running a multinational

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Do stakeholders really demand CSR?: Is sustainable competitive advantage just a myth?

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Spanning the divide: how bridging strategy can improve communication management

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Increasing consumer identification with a service company: key influencing factors

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Change vs status quo: a boss’s perspective: Views of top management can be the key to a firm’s success

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Detecting and dealing with covert tactics: help when top management is “on another planet”

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

The influence of information, knowledge and technology management on the performance of manufacturing enterprises: The importance of information management on financial performance

The aim of this study is to investigate how knowledge, information, and technology management strategies influence an organization’s financial performance with a focus on the…

The auto industry: adapt to disruptive innovations or risk extinction

This paper aims to examine the automotive industry and how it ripe for disruption. By examining the current state of the industry and how technology will shape the future of the…

Agile, online supply chains

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Competitive horizons