Strategic Direction: Volume 27 Issue 5

The brave new world of open innovation

The purpose of this paper is to examine the concept of open innovation (OI).

Making marketing matter: Taking context into account

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Private brands seek bigger market share: Israel influenced by Western trends

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Magic mirror reflects importance: Employees and customers may not be “fairest of all”

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

One for all and all for one: How networking can help small businesses

This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design for strife: Why the right atmosphere will pay dividends for innovation

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Virtual teams must “function” correctly: Project workers who are a world apart can be brought closer

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Recession pulls its punches in UK: Growth in aggregate demand would remove specter of its return

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

In management we trust: How social capital can improve the balance sheet

The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Interview with Loren C. Steffy

The purpose of this article is to provide an interview with Loren C. Steffy, business columnist for the Houston Chronicle. Loren has been recognized by the Society of American…

Competitive horizon

Path to expansion takes in every corner of world

Reception booster (the difficulty with which a company’s reputation is measured and the growing importance of a company’s reputation to consumers)

Being eaten by the dragon: Chinese takeovers

Revenue recognition for cloud-based computing arrangements

Staying ahead of the curve (the advantages of benchmarking techniques in customer service management)

Business strategy (how a small sample of English businesses revised their business strategies in light of the financial crisis and recession)

Corporate law outlook

It’s time for ERM (why companies are becoming increasingly interested in enterprise risk management)

Leadership Classics

Trying to become a different type of company: dynamic capability at Smith Corona

Hard choices for software spending (investment in enterprise software by cash-strapped US manufacturing companies)

Diary

Advertising worth talking about (the relationship between advertising and word-of-mouth communication in marketing)