Private brands seek bigger market share: Israel influenced by Western trends

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer, who adds their own impartial comments and places the articles in context.

Findings

For most UK customers using the major supermarket chains, the words “private brand” have always conjured up an image value for money: products available for a lower price than named equivalents from the producers and manufacturers. Increasingly, they speak of good quality, too.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2011), "Private brands seek bigger market share: Israel influenced by Western trends", Strategic Direction, Vol. 27 No. 5, pp. 9-11. https://doi.org/10.1108/02580541111125743