Strategic Direction: Volume 27 Issue 10

A leadership point of view: key principles

This paper aims to understand what leadership is and how it occurs within organizations.

China rises above crisis in markets: Eastern giant displays its superpower credentials

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Be there or be square: Marketing festivals and other special events

This paper aims to consider the factors contributing to the successful marketing of one‐off special events.

Tackling fast forward consumers: How to deal with advertisement avoiders

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

How Murray State University libraries took advantage of recession: Practical value‐added information service provision with minimum funding

The purpose of this paper is to review the strategic gains available to a library director under budget stress, using a combination of partnerships and service innovations.

Friends in online places: Business and social media

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Finns city service embraces fairer trading: Catering body seeks more “ethically sound” products

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Branding and the art of travel: What brands can learn from a bit of science

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Nokia and LEGO turn to retail: Manufacturers fear losing touch with consumers

The purpose of this paper is to review the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Interview with Lara Morgan, author of More Balls than Most

The purpose of this article is to provide an interview with Lara Morgan, founder and former CEO of Pacific Direct and author of More Balls than Most.

Diary

Competitive horizon

National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance

Gulliver’s travels (HSBC)

Behavioural orientations of non-profit boards as a factor in entrepreneurial performance: does governance matter?

CEOs need to understand their role in programme and project management

Strength through unity (unified communications and collaboration programmes in UK public and private organization IT systems)

Strategy for sustainability

How to protect your trade secrets

Making Coke’s brand fizz (Coca-Cola’s future marketing plans in the context of its 125th anniversary)

Getting to grips with pricing (how excessive discounting can damage a supermarket’s business)

Ten global consumer trends in 2011

A cheesy campaign (the marketing campaign of Wensleydale Dairy Products)

McCain’s eCRM strategy (how McCain Foods used electronic customer relationship marketing (eCRM) to establish and track value)