Table of contents
Copycats: how smart companies use imitation to gain a strategic edge
Oded ShenkarReviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
How not to let business slip away: Don't upset old customers when tempting new ones
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Building better business practices at InterContinental: Using music to improve core brand positioning
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
How to heighten efficiency and combat risk: The value of strategic planning
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Are you asking the right questions?: Peter Drucker's strategic thinking
Reviews an article which outlines three key techniques of Peter Drucker's strategic thinking.
Supplying the means to spend more wisely: Firms need to look at dynamics of the supply chain
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Transparency is the best policy: Avoiding corporate damage through appropriate crisis management
The purpose of this paper is to highlight the financial consequences of corporate irresponsibility or malpractice.
Local brands for local people: How brand design and recession impact premium‐priced products
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
China catches the wave of innovation: Clever approaches to launching new products
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Concorde grounded but innovation still flying: The constant search for what customers want tomorrow
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Interview with Tom Adams, Chief Executive Officer, Rosetta Stone Inc.
Interview by Juliet NortonThe purpose of this paper is to provide an interview with Tom Adams, Chief Executive Officer of Rosetta Stone Inc., one of the world's leading language‐learning solution providers.
ISSN:
0258-0543e-ISSN:
1758-8588ISSN-L:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele