Strategic Direction: Volume 26 Issue 10

Subject:

Table of contents

Copycats: how smart companies use imitation to gain a strategic edge

Oded Shenkar

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

4916

How not to let business slip away: Don't upset old customers when tempting new ones

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

556

Building better business practices at InterContinental: Using music to improve core brand positioning

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1197

How to heighten efficiency and combat risk: The value of strategic planning

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

1340

Are you asking the right questions?: Peter Drucker's strategic thinking

Reviews an article which outlines three key techniques of Peter Drucker's strategic thinking.

2502

Supplying the means to spend more wisely: Firms need to look at dynamics of the supply chain

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

406

Transparency is the best policy: Avoiding corporate damage through appropriate crisis management

The purpose of this paper is to highlight the financial consequences of corporate irresponsibility or malpractice.

1319

Local brands for local people: How brand design and recession impact premium‐priced products

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

2195

China catches the wave of innovation: Clever approaches to launching new products

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Concorde grounded but innovation still flying: The constant search for what customers want tomorrow

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

736

Interview with Tom Adams, Chief Executive Officer, Rosetta Stone Inc.

Interview by Juliet Norton

The purpose of this paper is to provide an interview with Tom Adams, Chief Executive Officer of Rosetta Stone Inc., one of the world's leading language‐learning solution providers.

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Cover of Strategic Direction

ISSN:

0258-0543

e-ISSN:

1758-8588

ISSN-L:

0258-0543

Online date, start – end:

2002

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Miss Emma Steele