How to heighten efficiency and combat risk: The value of strategic planning

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

First impressions are not always everything but they do count significantly in many business contexts. If not, then why would most retailers invest so much energy to make their shop windows appear as attractive as possible? Online companies face a similar challenge to entice the customer. Only in their case for shop window read website. Since it is the primary communication channel between online traders and their current and potential customer base, a high quality site is imperative. To strike the right chord with site visitors, companies need to focus closely on key aspects relating to content and design. The overall objective should be to make the website accessible, easy to use, interesting and fast.

Practical implications

Companies implementing total quality management initiatives need to ensure its full integration across the entire organization. In‐depth training can inform employees and prepare suitable candidates for project leadership and other key roles. Practitioners should adopt a systematic approach to risk assessment. Close monitoring of events impacting across the whole value chain can enable critical early detection of impending threats.

Social implications

Provides strategic insights and practical thinking that can have a broader social impact.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Citation

(2010), "How to heighten efficiency and combat risk: The value of strategic planning", Strategic Direction, Vol. 26 No. 10, pp. 12-15. https://doi.org/10.1108/02580541011080500