Table of contents
VAT in the boardroom: a strategic analysis
Simon NewarkCommercial strategy, new markets, the right personnel, perhaps even cutting one's losses and getting out of a market that does not prove as successful as hoped. Certainly in…
Siemens: systematizing, CRM and senior executives: How major companies should “get with the program”
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Risky business?: Offshoring failures and how to avoid them
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Slow sales growth for Wal‐Mart: How does the world's largest retailer measure up to its rivals?
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Boeing flies high the Toyota way: Aircraft engineers learn to develop lean
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
New unity at Countrywide: Planning the way to success
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Deciding how to make decisions: Self‐interest can lead to bad moves for a company
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
The importance of marketing strategy: Gaining the competitive edge with Integrated Marketing Communications (IMC)
Presents an overview of how traditional marketing communications have changed, and discusses the importance of Integrated Marketing Communications (IMC).
Making the most of growth opportunities: Strategies for success
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
The SME robot: The inexpensive industrial robot
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
Shipbuilding innovation: New product, new development technology
Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.
ISSN:
0258-0543e-ISSN:
1758-8588ISSN-L:
0258-0543Online date, start – end:
2002Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Miss Emma Steele