Boeing flies high the Toyota way: Aircraft engineers learn to develop lean

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

While car maker Saab may now be part of US giant GM, its marketers haven't forgotten its roots. “Born from jets” is a powerful advertising slogan for powerful cars. But closer scrutiny of the current relationships between aircraft and automobile engineering and development might tell a different story.

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

Citation

(2006), "Boeing flies high the Toyota way: Aircraft engineers learn to develop lean", Strategic Direction, Vol. 22 No. 8, pp. 14-16. https://doi.org/10.1108/02580540610675399