Planning Review: Volume 21 Issue 4
Table of contents
Mass customizing products and services
B. Joseph PineMany innovative companies are experimenting with a strategy of mass customization—the low‐cost production of high variety, even individually customized goods and services. Based…
Making mass customization happen: Lessons for implementation
Michael J. KayA large dairy stopped endlessly battling competitors for market share and instead concentrated on making the retailer and distributor the target of its operation. This change in…
Line managers describe mass customization operations: Standard modules allow mass customization at Bally Engineered Structures
B. Joseph Pine, Thomas W. PietrociniBally Engineered Structures, Inc. has figured out how to mass customize many different types of end products—such as walk‐in coolers, freezers, insulated outdoor structures…
Mass customization through training at Lutron Electronics
Joel S. SpiraLutron Electronics Company adopted a strategy of mass customization and became the leading producer of lighting controls in the United States. But only under duress.
A joint venture in mass customization
James KubiakIn 1986, Azimuth Corporation, a two‐person St. Paul, Minnesota, consulting firm with an innovative marketing plan to sell signage to small business, forged a joint venture with…
Mass customization at Personal lines Insurance Center
Hugh F. MartinPersonal Lines Insurance Center, a subsidiary of ITT Hartford that markets automobile and homeowners personal insurance directly to members of AARP, is now in the process of…
Benchmarking: A wakeup call for board members (and CEOs Too)
Christopher E. Bogan, Michael J. EnglishBenchmarking the best practices of other firms can create a mandate for change by corporate boards of directors, and senior management. It can help the leadership identify what in…
Strategic management software and system trends
Alistair DavidsonTen emerging information technology trends are influencing how companies use software to plan, organize themselves, analyze information, manage their knowledge workers, and…
A directory of strategic management software tools
Alistair Davidson, Mason TenagliaThis annual directory of software for planning and strategic management projects lists some noteworthy tools, samples of the many available choices. Some of these software…
Reengineering in action
Tim R.V. DavisThe first conference featuring presentations by line managers implementing reengineering was held in Orlando, Florida, in January by The Manufacturing Institute, a division of the…