Planning Review: Volume 19 Issue 5

How innovators thwart new entrants into their market

Thomas S. Robertson, Hubert Gatignon

Innovator companies need to rehearse a logical strategic defense before they're ambushed by a new competitor.

The market share/excellence equation

Robert J. Allio, Joseph M. Patten

Market share is one of five key indicators associated with the success of 50 high performers in the service industry.

DEC protects market share by joint venturing with ITT

Thomas Cummings, Per Jenster, Francis Bidault

When a unit of DEC establishes a strategic alliance in Europe with key customer ITT to combat a competitor, the venture proves difficult to manage.

Does market share really matter?

Mark J. Chussil

Market share statistics indicate that success breeds success. To learn to take full advantage of your share, see “Do's and Don'ts,” page 34.