Planning Review: Volume 19 Issue 2
Table of contents
The inquiry center
Vincent P. Barabba, Gerald ZaltmanThe inquiry center concept fosters the competencies needed to ask key questions and provide useful answers about a firm's markets and its products or services in a continuous…
Alliances speed knowledge transfer
Joseph L. BadaraccoJoint ventures aren't usually thought of as being faster ways to exchange know‐how than acquisitions. But alliances are sometimes the only way to speedily transfer a successful…
The evolution of Third Generation R&D
Philip A. Rousselon, Kamal N. Saadn, Tamara J. EricksonThird generation management of R&D seeks to create a strategic and operational partnership between researchers and other functional units that will meet both the challenging…
The challenge of renewal through acquisitions
Philippe C. Haspeslagh, David B. JemisonBetter management of the pre‐acquisition decision‐making and the post‐acquisition integration processes can improve an acquisition's potential to contribute to strategic renewal.
EastTech Battles WestComm: Developing winning marketing strategies in two high‐tech companies
Frank W. SmeadEastTech and WestComm battle for contracts to produce innovative high‐tech systems. Learning from their markets and defining an appropriate marketing strategy is a problem for…