Planning Review: Volume 18 Issue 2

The driving force

Benjamin B. Tregoe, John W. Zimmerman, Ronald A. Smith, Peter M. Tobia

Question: From the strategic perspective, what keeps your decision making for all future product, market, or business development on target? Answer: the driving force. This is a…

The dynamics of strategic change at Mega Corporation

Larry Greiner, Arvind Bhambri

By refocusing its attention on its core business, this sleepy subsidiary woke up to true opportunity. Though its young CEO was well aware of the several strategic management…

“Plus Development Corporation: Joint venturing a breakthrough product”

Steven C. Wheelwright

“Plus Corporation, partnering with a leading edge Japanese manufacturer, is rushing a unique computer hard drive to market. This startup subsidiary must manage the cross‐cultural…

A complex global business' dilemma: Long range planning vs. flexibility

Andrew E. Polcha

This world‐leading marketer, rightfully proud of its state‐of‐the‐art centrally controlled planning system, finds that the managers of its international business need an ever…

1990 World political risk forecast

William D. Coplin, Michael K. O'Leary

Recent events have rewritten the political risk map, for the immediate future and perhaps for the 21st century. Regional issues are charted and key risk factors are scored for 86…