Planning Review: Volume 14 Issue 5
Table of contents
Point/Counterpoint
Mike DavidsonDuring the Seventies, strategic planning was tried and found wanting. Or was it? Corporate leadership's response to the tremendous increase in competitive intensity in the…
Doers as planners
Bernard C. ReimannStrategic management gives an organization the power to “create its own future.” This was the gist of H. Igor Ansoff's message to management more than two decades ago. Yet, in…
Pacific/Asian markets
Christopher ParsonsU.S. companies are increasingly recognizing the potential of doing business in the Pacific/Asian Rim. But as they begin to explore the opportunies in the area, they're meeting…
Questioning assumptions: One company's answer to the planner's nemesis
Margaret A. StroupHow familiar is the lament, “It wasn't our plans that went wrong, it was our underlying assumptions.” Each year, planners carefully integrate products, cost of goods sold…
Planning at Bechtel: End of the Megaproject Era
Denis M. SlavichWhile the mid seventies to the early Eighties were a boom time for engineering and construction firms engaged in mega‐project construction, the past few years have seen a…
GTE's strategic tracking system
Charles M. JonesIn 1984, the management of GTE Diversified Products established a formal system to track the implementation of our strategic plans. Since this new program was quite demanding and…
Quick change strategies for vertical integration
Kathryn Rudie HarriganThe decision to make or buy product components or services must constantly be reevaluated as a firm's competitive position changes. But managers often fail to keep fine tuning…
Winning strategies for small manufacturers
Peter WrightWho's the lowest cost steel‐plate producer in America? Is it one of the big American steel producers, such as U.S. Steel? No, the lowest prices are offered by Lukens, Inc., a…
Planning at aAtlantic Richfield
David ReesIn May 1986, the Planning Forum's Southern California Chapter presented its Award for Excellence in Strategic Management and Planning to Robert E. Wycoff, the fifty‐five‐year‐old…