Management Decision: Volume 32 Issue 2

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Christian Grönroos

Discusses the nature and sometimes negative consequences of thedominating marketing paradigm of today, marketing mix management, andfurthermore discusses how modern research into…

The Mind’s Eye and the Practice of Management: Envisioning the Ambiguous

Robert H. Bennett, Walter J. Wheatley, E. Nick Maddox, William P. Anthony

Theory and practice indicate that managers experience considerabledifficulty and exhibit limited rationality as they attempt to grasp,process, and understand the often ambiguous…

Corporate Reporting

Mohamed Zairi, Steve Letza

A key to economic success is that a company should be clear about itspurpose. Existing methods of reporting company performance have provedinadequate. The missing link could be…

Streamline Your Plan Process

Reuben J. Sokol

To meet complex global challenges, executives face key challenges to seteffective strategic visions. Too often the long‐term plan itself becomesa lengthy process, thus delaying…

Defining Competitiveness: A Holistic Approach

Rainer Feurer, Kazem Chaharbaghi

Although the notion of competitiveness lies at the heart of businessstrategy development, its definition is often vague and does not lenditself to a measurement process. The…

The Magic of Alignment

John O. Burdett

The past decade has seen a plethora of approaches on how to respond tothe changing times. All are meaningful, but useless unless alignment isan underlying theme. What is the…