Table of contents

Tactics for Turnaround

Nicholas J. O'Shaughnessy

Companies facing disaster and needing turnaround have included the biggest and best names. This article looks at the four major criteria an organisation must satisfy to achieve…

258

Trade with China and Japan

John Saunders, Ton Hong Chong

Intercultural trade always requires special efforts. The authors of this article lay down some guidelines for Western dealings with companies in China and Japan, and bring out…

330

Distribution Planning

Martin Christopher

How many companies could benefit from a system where marketing was selling the same thing that manufacturing was making, that inventory was replenishing, that finance was…

249

Marketing Planning and Customer Policy

William Giles

Marketing planning cuts corporate boundaries and traditional demarcation lines, to leave the customer as the final judge of the effectiveness of the process. In the second of…

114

Making Better Use of Public Resources

Gordon Wills

On their own, marketers all too often create sales that the organisation does not want; and accountants, when left to their own devices, cut costs with cavalier regard for user…

69

Learning to Cope with Change

Don Binsted

Even after a decade and more of turbulent change, organisations still consistently fail to recognise environmental warning signals. Managers can learn how to avoid or survive…

163
Cover of Management Decision

ISSN:

0025-1747

ISSN-L:

0025-1747

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Brandon Randolph-Seng (Editor-in-Chief)