Management Decision: Volume 16 Issue 7

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Table of contents

Low Cost Marketing Analysis: An Alternative Technology

Nigel Piercy

Introduction This paper attempts to define and illustrate an approach to marketing analysis which reflects the needs, capabilities and resources of decision makers in…

208
Cover of Management Decision

ISSN:

0025-1747

ISSN-L:

0025-1747

Online date, start – end:

1967

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Brandon Randolph-Seng (Editor-in-Chief)